Design is only successful when it survives real content, real editors, and real performance constraints.

I collaborate closely with designers to translate intent into a system — spacing rules, components, and behaviours that stay consistent across pages.

I build with “design-to-maintain” in mind: reusable blocks, clear tokens, and guardrails that prevent layout drift after handover.

WordPress delivery becomes easy when architecture is intentional.

I handle custom themes/plugins, ACF-based page building, WooCommerce extensions, and third-party integrations (APIs, webhooks, payments).

I prioritise stability and operability: logs, safe deployment practices, and fixes that reduce support load, not increase it.

Marketing needs velocity, but not at the cost of quality

I help teams ship landing pages and campaigns quickly while keeping the site fast and maintainable — clean templates, sensible tracking hooks, and SEO-safe structure.

Where needed, I add performance budgets and lightweight analytics implementations to keep Core Web Vitals in check.

Good scoping is how you avoid surprises.

I break work into clear deliverables, flag risks early (data, plugins, third-party dependencies), and propose the simplest path that meets the goal.

You get transparent estimates, progress updates, and a release plan that fits your team’s workflow.

Fast sites convert better — and cost less to maintain.

I diagnose bottlenecks across PHP, database queries, cache layers, and front-end payload. Then I apply targeted fixes: query optimisation, caching strategy, asset discipline, and sensible plugin governance.

Performance work is delivered with before/after measurements, not guesses.

Payments and checkout flows must be resilient under real-world edge cases.

I build and maintain WooCommerce customisations: pricing logic, deposits, multi-currency, checkout UX, order lifecycle, and PSP integrations (API/webhooks/3DS flows).

I treat payments as an operational system: observability, idempotency, and failure-safe handling.

Shipping faster is easier when quality is systematic.

I introduce lightweight QA processes that fit your team: predictable environments, reproducible bug reports, and safe releases.

Where it makes sense, I add automated checks (linting, basic tests) and guardrails to reduce regressions.

Clear communication is a delivery multiplier.

I work async-first with short, actionable updates: what shipped, what’s blocked, and what’s next.

You get direct answers, realistic estimates, and early warnings — so planning stays stable.

I take responsibility for outcomes, not just tasks.

If something breaks, I trace it, fix it, and harden the system so it doesn’t repeat.

I document decisions, keep the codebase readable, and leave teams with maintainable solutions after handover.

Reliable releases beat heroic last-minute pushes.

I help teams set up predictable delivery: clean Git workflow, staging parity, deployment checks, and rollback-safe changes.

The goal is a steady cadence where you can ship confidently without downtime drama.